I’m hoping that the majority of us do not need the frenzy of a high-profile rape case to understand that rape is wrong. As is the message in all of the blog posts I’ve recently read, there is never an excuse for rape. Ever.
What is the excuse for these vehicle ads?
The buck’s got to stop here, long before we get into the courtroom. In these examples, we’ve got to stop viewing women as objects, commodities, bonuses, easily accessible in the face of (automotive) power. I fear someone will come back at me with, “it’s a woman’s right to choose if she wishes to model with a car. It doesn’t mean she is asking to be raped.” I agree 100%. She isn’t asking, nor does she ever deserve to be raped. Never.
As a woman in western society though, I question why it is okay to begin with that we are asked to dumb it down, usually scantily, to sell to a male market.
Yet the inequality, the societal acceptance of this continues, sometimes on the grounds of “modelling” in such a fashion being a legitimate choice, one that represents women taking ownership of their bodies. Is it ownership? Really? If it is, I’m failing to understand it.
Ownership to me might be a woman posing at the wheel of a fast car, fully dressed to face a regular day, with a business suit and a briefcase beside her, racing to work. Hell, even a woman posing in the passenger seat with makeup and jewelry, in evening gown and high heels, heading to a night out with her date is a completely possible, real-life scenario. I just don’t accept or understand the juxtaposition of a woman, often near naked, caressing a car or the seat of a bike, or posing suggestively with (or in place of) such an object.
She isn’t asking to be raped and she doesn’t deserve to be raped. Ever. She also doesn’t deserve the insult of being asked to strip down and project the image of being easily and willingly seduced by a fast-moving, sleek, impersonal object – largely marketed to men – that would run her over without a second (or emotional) thought, even if she were to put her hands out in front of her and yell “NO!”